PRABHAT
Recipe Films
FEB 2022
The recipe movies were designed to be visually appealing, engaging, and immersive, creating a high recall value for the viewer. They do not just show a cooking process but a story of flavor, texture, and experience that evokes emotion and inspires the viewer to experiment with the recipes themselves.
By emphasizing high-quality cinematography, rich ingredient close-ups, smooth cuts, and dynamic food preparation shots, the films add to the sensory beauty of every dish. The videos are well-choreographed so that every stir, pour, and garnish is executed in a manner that is aesthetic, natural, and pleasing. The blend of step-by-step directions, expert tips, and interesting storytelling makes these recipe films not only informative but also extremely entertaining.
The aim was to create appetizing, simple-to-recreate recipe videos that are interesting to watch with brand consistency. The task was to keep the cooking process aesthetically appealing, with every sizzle, pour, and garnish high-definition-captured. Creating both informative and fun content was critical, engaging audiences from the very beginning until the end.
Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.
