KEI
PROMO VIDEO
JAN 2020
Promo videos are a crucial storytelling mechanism that enables brands to convey their identity, bring forth the major offerings, and make a powerful presence in the minds of their viewers. The videos are professionally crafted to be visually appealing, emotionally engaging, and extremely captivating, so much so that viewers not only retain the content but are also inspired to act upon it.
A quality promo video does more than merely show information—it provides an experience. By the merger of cinematography of high quality, effective sound design, efficient editing, and carefully thought-out messaging, promo videos engage and leave a profound mark on their audiences. Whether created for product launches, corporate identity, marketing campaigns, or event promotion, promo videos are designed to pack a punch within a brief period of time, and hence they are an efficient communication medium in today’s fast-paced digital age.
Through the use of cinematic imagery, seamless transitions, and engaging storytelling, promo videos create credibility, generate excitement, and increase audience engagement, which makes them an essential tool for brands that want to take their marketing to the next level.
The ideal length depends on the platform and purpose.
30–60 seconds for social media ads , 60–90 seconds for brand awareness videos, 2–3 minutes for detailed product or corporate promos
✅ A well-structured storyline that captivates from start to finish.
✅ Strong, high-quality visuals that grab attention instantly.
✅ Smooth, professional editing with creative transitions and motion graphics.
✅ An emotional impact that strikes deeply with the reader.
✅ A strong call to action that inspires participation and response.
Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.
