Sony Ericsson TV AD

Project Details

Project Name:

Sony Ericsson

Category:

TV ADS

Date:

November, 2018

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Project overview

Sony Ericsson teamed up with Creative Garage to produce an energetic TV ad campaign that emphasizes the brand’s commitment to innovation, slim design, and innovative mobile technology. The ad not only demonstrates the phone’s sophisticated features but also illustrates how Sony Ericsson effortlessly becomes a part of contemporary consumers’ lives.

The challenge of project

The task was to create an ad that promoted both the technology and the emotional appeal of using a Sony Ericsson phone. Walking the fine line between the premium image of the brand and the functional aspect of day-to-day usage meant a strategic combination of product promotion and storytelling.

Emphasizing the slim profile and sleek design of the phone as a testament to contemporary style.
Reiterating Sony Ericsson's status as a premium and reliable mobile brand.
Highlighting Sony Ericsson's technological features like camera resolution, sound quality, and connectivity features.
Expressing how Sony Ericsson phones make life simple and better.

Features of project

The visual language of the advertisement was designed with great care using warm light, macro close-up shots, and motion shots that highlight the phone’s sleekness and ease of use. The background music further added to the emotional connect, integrating technology with lifestyle uplift.

Showcase of Innovative Technology

The campaign focuses on Sony Ericsson's state-of-the-art camera technology.

Emotional Visual Storytelling

The ad resonates with people by showing the ordinary moments where Sony Ericsson phones have an essential function.

FAQ's

Find your answers here

Why are digital ads important for product marketing?

Digital ads enable brands to reach more consumers, build brand awareness, and present products in an interactive manner across multiple platforms.

In what way can digital ads increase brand visibility?

Through storytelling, images, and targeted distribution, digital ads enable brands to engage people and communicate product values more strongly.

Which industries derive the most advantage from digital advertising?

Sectors such as FMCG, electronics, automotive, and homecare are highly favored by digital ads as they showcase product features in an engaging manner.

What are the most important factors that contribute to a successful Digital Ad?

A successful campaign combines visual storytelling, premium cinematography, emotional resonance, brand messaging, and cohesive brand aesthetics across all media.

How does the campaign increase Sony Ericsson's brand exposure?

By combining technology with emotive narrative, the ad solidifies Sony Ericsson's reputation as a performance and lifestyle solutions brand.

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Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.

Sony Ericsson TV AD

Project Details

Project Name:

Category:

Date:

Share:

We are always here to discuss with you

Project overview

The challenge of project

Features of project

Showcase of Innovative Technology

Emotional Visual Storytelling

FAQ's

Find your answers here

LET'S CONNECT

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hello@creative-garage.in

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