The campaign Prabhat se bane #CelebrationHarDin included 3 influencer videos that promoted the campaign along with Prabhat dairy products. 4 festive recipe videos were made using their respective products, along with Multiple engagement posts to keep the audience engaged & also Greeting posts of the various festivals/Occasions during Ganesh Chaturthi. Thousands of people from all age groups participated from all over Maharashtra in this fun activity. The #selfiewithganpati contest brought in multitudes of participants on Facebook, which dramatically increased our reach and awareness among the masses.
Prabhat se Bane #CelebrationHarDin is a campaign which represents Prabhat Ghee’s ability to make every day a celebration because of the taste and nutritional value it adds to each dish it is incorporated into. In addition to garnering incredible response.
Campaign results:
Total Facebook Reach : 2,890,956
Total Instagram Reach : 1,809,039
Total Posts Created : 33
Total Entries : 1500+
Instructions
Target Audience has to follow Prabhat Dairy Facebook/ Instagram page,
Participant must tag 3 friends & click a picture of themselves with Ganpati & post the picture as a comment on the post / story (instagram)
FACEBOOK- The 5 most liked pictures will win a hamper/ gift voucher from Prabhat Dairy.
INSTAGRAM- 5 lucky winners will win a hamper/ gift voucher from Prabhat Dairy.
CAMPAIGN PERFORMANCE
The Prabhat Se Bane #CelebrationHarDin campaign was designed to boost engagement and brand awareness. By leveraging festive sentiment, we encouraged audiences to share selfies with Ganpati. This strategy successfully drove participation and strengthened the emotional connection with Prabhat Dairy.
Combining insight, strategy, and creativity to elevate your brand to new heights.
Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.
