Industry
An integrated milk and dairy products company
Our Objective
An Innovative Social Media Campaign
About the client - prabhat dairy
- Dairy company Prabhat Dairy is a leading provider of milk and dairy products in India for both institutional and retail customers. In the past 15 years, they have established themselves as a trusted brand in the dairy category.
Objective of the campaign
- The Prabhat Se Bane #CelebrationHarDin campaign was designed to enhance engagement and awareness for Prabhat Dairy’s social media platforms by inviting people to take a selfie with Ganpati during the Ganesh Chaturthi festival.
Execution
Rules of the contest:
- The campaign Prabhat se bane #CelebrationHarDin included 3 influencer videos that promoted the campaign along with Prabhat dairy products. 4 festive recipe videos were made using their respective products, along with Multiple engagement posts to keep the audience engaged & also Greeting posts of the various festivals/Occasions during Ganesh Chaturthi.
Thousands of people from all age groups participated from all over Maharashtra in this fun activity. The #selfiewithganpati contest brought in multitudes of participants on Facebook, which dramatically increased our reach and awareness among the masses.
Campaign name : Prabhat se bane #CelebrationHarDin
- Prabhat se Bane #CelebrationHarDin is a campaign which represents Prabhat Ghee’s ability to make every day a celebration because of the taste and nutritional value it adds to each dish it is incorporated into. In addition to garnering incredible response, this campaign was magnanimously appreciated by Prabhat Dairy and thousands of people across Maharashtra and India.
- Campaign results:
- Total Facebook Reach : 2,890,956
- Total Instagram Reach : 1,809,039
- Total Posts Created : 33
- Total Entries : 1500+
Contest details
- #SelfieWithGanpati Prabhat se bane
- #CelebrationHarDin
- Instructions
- Target Audience has to follow Prabhat Dairy Facebook/ Instagram page,
- Participant must tag 3 friends & click a picture of themselves with Ganpati & post the picture as a comment on the post / story (instagram)
- FACEBOOK- The 5 most liked pictures will win a hamper/ gift voucher from Prabhat Dairy.
- INSTAGRAM- 5 lucky winners will win a hamper/ gift voucher from Prabhat Dairy.
Influencer Promotion
- Food bloggers and influencers played a significant role in boosting brand awareness and the impact of the campaign. A Large number of their audience flocked to Prabhat Dairy’s social media pages as a result of the promotion. The content created focused on Prabhat Dairy’s products and how to use them.
Our Deliverables
| Deliverable | Total | Status |
|---|---|---|
Influencer Videos | 3 | Success ✔ |
Contest | 1 | Success ✔ |
Recipe Videos | 4 | Success ✔ |
Impressions
0
M
Instagram profile Visits
0
k
Engagement
0
M
Reach
0
Entries
0
+