For the first two Border Gavaskar Trophy Test matches, we went all out to showcase Mahacol across the stadium. It was a sight to behold. Our client, especially, was absolutely over the moon to see their logo shining bright behind their beloved player, Rohit Sharma. To measure the buzz around Mahacol’s appearance at the match, we conducted a social media contest dubbed #MahacolMilaKya. We reached out to the brand’s target audience, urging them to keep their eyes peeled for Mahacol on their TV screens. Participants were then instructed to snap a photo and add it to the comments section of the Facebook post to enter the competition. The cherry on top? Ten lucky winners received an awesome Amazon voucher as a prize! If you’re feeling left out, then fret not. The contest is still on. You could also be a winner!
In the first ad, the batsmen needed 2 runs to win & the bowler delivers the ball to the batsman, who seems to be clean-bowled. However, upon closer inspection, the wicket appears to be unmoved, leading to the umpire’s decision of not-out. While the bowling teams were celebrating at first & then appealing to the umpire, the batsmen took 2 runs! While the batting team erupts in joy.
The Mahacol Cricket Campaign kept it real by shooting ads on the streets, with a casual, friendly vibe. The commentary felt like a spectator on a megaphone rather than a pro like Harsha Bhogle.
The response was phenomenal! Viewership soared, engagement skyrocketed, and our followers grew—50% on Facebook & 33% on Instagram.
360° MARKETING CAMPAIGN
To keep things authentic, Mahacol’s ads were shot on the streets, capturing the raw energy of street cricket. The styling was effortless—players in casual outfits, enjoying the game with friends. The commentary wasn’t from a professional like Harsha Bhogle but felt like a passionate spectator hyping up the match.
Combining insight, strategy, and creativity to elevate your brand to new heights.
Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.
