The Insight
People don’t just buy glue.
They build dreams with it—tables, chairs, beds, and entire homes.
We asked ourselves:
Can an adhesive brand be as emotionally sticky as it is physically?
The answer became the core of our strategy.
The Big Idea: Furniture Banao Toh Mahacol Se
We transformed Mahacol from a glue brand into a symbol of build-worthy emotion.
By anchoring the brand in the world of furniture, we found a category that was meaningful, visible, and full of everyday relevance.
Instead of giving instructions, we sparked imagination.
We built a campaign that spoke the language of emotion, not explanation.
|
Concept
|
Reach
|
Reactions
|
Saves
|
Shares
|
Platform
|
|---|---|---|---|---|---|
|
Living Room
|
31
|
||||
|
Bedroom
|
10M+
|
3.2K+
|
15
|
10
|
Instagram + FB
|
|
8M+
|
3.4K+
|
9
|
10
|
Instagram + FB
|
|
|
6M+
|
2.7K+
|
15
|
10
|
Instagram + FB
|
|
|
Total
|
37M+
|
16K+
|
53
|
61
|
Instagram + FB
|
Mahacol faced tough competition in a market led by giants. The big insight? People don’t just buy glue—they build dreams with it. From tables and chairs to homes, Mahacol stood for more than functionality. The campaign asked: Can glue be emotionally sticky too? That question led to a powerful shift—from product-focused to purpose-driven, turning Mahacol into a symbol of build-worthy emotion.
Combining insight, strategy, and creativity to elevate your brand to new heights.
Originating as a collective of passionate storytellers and filmmakers in 2010, our foundation is built on the creation of remarkable videos. Recognizing the need to expand our horizons and connect with the right audience, we ventured into the digital marketing sphere.
