+91 8779482321

304 /103 - Abhishek Premises, Near Fun Republic, Link Road, Andheri West, Mumbai, Maharashtra 400053

hello@creative-garage.in

MAHACOL

CricketCase Study

For the first two Border Gavaskar Trophy Test matches, we went all out to showcase Mahacol across the stadium. It was a sight to behold. Our client, especially, was absolutely over the moon to see their logo shining bright behind their beloved player, Rohit Sharma. To measure the buzz around Mahacol’s appearance at the match, we conducted a social media contest dubbed #MahacolMilaKya. We reached out to the brand’s target audience, urging them to keep their eyes peeled for Mahacol on their TV screens. Participants were then instructed to snap a photo and add it in the comments section of the Facebook post to enter the competition. The cherry on top? Ten lucky winners received an awesome Amazon voucher as a prize! If you’re feeling left out, then fret not. The contest is still on. You could also be a winner!

Just like De Villiers and SKY, Creative Garage also goes all-in with a 360-degree approach. We crafted two funky ads that weave cricket and Mahacol products into a winning combination!

The stories were interlinked. Both ads featured a group of youngsters playing gully cricket, and not only were they connected by cricket, but also by the most powerful emotion that any sport can evoke – payback!

In the first ad, the batsmen needed 2 runs to win & the bowler delivers the ball to the batsman, who seems to be clean-bowled. However, upon closer inspection, the wicket appears to be unmoved, leading to the umpire’s decision of not-out. While the bowling teams were celebrating at first & then appealing to the umpire, the batsmen took 2 runs! While the batting team erupts in joy, it is revealed that the wickets were stuck to the stumps using Mahacol – a clear case of Mahacol’s winning outcome!

The ads were shot on the street to keep everything as realistic as possible. The styling was done to make everyone look casual and out to chill with friends. The commentary felt like one of the spectators was commenting on a megaphone on the street rather than a professional commentator like Harsha Bhogle.
The response was overwhelming. The audience loved the ads and the competition. The viewership was unmatched, and the participation increased our followers. It helped increase our followers by more than 50% on Facebook & 33% on Instagram! It was a great step towards making Mahacol a household name.
Contact us for a 360-degree approach. Its uniqueness helps us combine the power of offline and online marketing to reach an audience that can’t be reached through a single medium. We hope our partnership can be as long-lasting as Sachin-Sehwag!