Industry
Leading Light Manufacturers
our Objective
An Innovative strategy to increase to
increase reach and followers for lafit
About the client - Lafit
- Lafit Lighting is one of the leading manufacturers in the architectural LED lighting market, featuring a comprehensive catalog of proven quality, high-reliability lighting fixtures capable of offering industry professionals the most innovative and alternative solutions at all times. A full range of acclaimed architectural lighting products.
Objective of the campaign
- The lafit – #lightupwithlafit Campaign was developed to increase reach, engagement, and followers & create awareness about lafit as a brand & its presence on social media. This campaign helped to create a personalized relationship with its target audience.
Execution
- The #lightupwithlafit campaign displayed the diverse and unique way individuals across India decorate their homes during the festival of Diwali. This contest encouraged the target audience to share their light décor that was personalized and uniquely designed.
- Follow us on Facebook & Instagram
- Tag 3 friends to participate in the contest and make sure they follow the page too⠀
- Double your chances of winning by sharing our contest post on your story on Instagram with hashtag #lightupwithlafit and tagging us Post picture on Facebook and tag Lafit.
- Share photos of your lights and decorations during the festival of diwali, showcasing their unique interior aesthetics.
Campaign name: #lightupwithlafit
- The #lightupwithlafit campaign displayed the diverse and unique way individuals across India decorate their homes during the festival of Diwali. This contest encouraged the target audience to share their light décor that was personalized and uniquely designed.
- This campaign brought in waves of thousands of participants from across the country and increased the reach and followers magnanimously for Lafit’s social media pages.
- Campaign results:
- Total Facebook Reach : 310,716
- Total Instagram Reach : 800,584
- Total Posts Created: 13
- Total Entries: 5000+
Contest details
- #lightupwithlafit
Instructions - Follow us on Facebook & Instagram
- Tag 3 friends to participate in the contest and make sure they follow the page too⠀
- Double your chances of winning by sharing our contest post on your story on Instagram with hashtag #lightupwithlafit and tagging us
Post pictures on Facebook and tag Lafit. - Share photos of your lights and decorations during the festival of Diwali, showcasing their unique interior aesthetics.
The ideas that accelerated the contest
- As a result of the campaign and the following engagement posts for lafit. We received thousands of reactions and comments to our specially curated Diwali posts, which attracted more followers and hence increased the target audience .
Our Deliverables
| Deliverable | Total | Status |
|---|---|---|
Total Facebook + Instagram followers | 6,777 | Success ✔ |
Facebook page visits | 8,004 | Success ✔ |
Instagram page visit | 12,519 | Success ✔ |
Instagram Reach
0
+
Facebook + Instagram Followers
0
+
Facebook Reach
0
+
Facebook page visits
0
+
Instagram page visits
0
k