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CINTHOL PEN TV AD

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Project Details

Project Name:

CINTHOL

Category:

TV ADS

Date:

November, 2018

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Project overview

Sony Ericsson teamed up with Creative Garage to produce an energetic TV ad campaign that emphasizes the brand’s commitment to innovation, slim design, and innovative mobile technology. The ad not only demonstrates the phone’s sophisticated features but also illustrates how Sony Ericsson effortlessly becomes a part of contemporary consumers’ lives.

The challenge of project

The campaign posits the Cinthol Pen in a refreshing role as a companion for individuals who desire performance and convenience in their day-to-day life.
  • Enters a message of the product's unique value in an entertaining manner.
  • Resonates with both young professionals and students.
  • Keeps the brand image of Cinthol as fresh, confident, and dependable.
  • Balances utility of the product with emotional resonance.

Features of project

Creative Garage used a colorful and dynamic storytelling to introduce the Cinthol Pen as a daily need. The ad depicts various characters utilizing the pen in different scenarios — from office settings to school classrooms highlighting the product’s adaptability. Close-up photography, energetic camera work, and clear lighting were used to accentuate the sleek appearance and silky feel of the product. The energetic background music and quick-cutting visuals in the ad added to the energetic and fresh perception that is connected with the Cinthol brand.

Visual Narration

With engaging visuals and colourful environments, the campaign establishes a personal relationship with the consumer, integrating the product into their lifestyle.

Brand Legacy Strengthening

The ad weaves in Cinthol's brand theme of confidence and freshness, reinforcing the trust factor of the brand in daily products.

FAQ's

Find your answers here

Digital ads enable brands to reach more consumers, build brand awareness, and present products in an interactive manner across multiple platforms.

Through storytelling, images, and targeted distribution, digital ads enable brands to engage people and communicate product values more strongly.

Sectors such as FMCG, electronics, automotive, and homecare are highly favored by digital ads as they showcase product features in an engaging manner.

The advertisement uses close-up product photography, bright lighting, and energetic transitions to highlight the pen's slim design and smooth functionality.
The campaign is in line with Cinthol's heritage of confidence and energy, positioning the pen as a reliable daily necessity.

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